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Brandon Meier, Executive Director of Video Production for SoonerVision, stands in the department's studio. PHOTO: Chelsey Kraft |
At University of Oklahoma football games, basketball games and other sporting events, SoonerVision maintains screens and scoreboards that provide information for fans in attendance.
Brandon Meier, Executive Director of Video Production for SoonerVision, says the department provides an important service by showing out-of-town scores and keeping fans entertained during timeouts with videos. Meier says the department also creates commercial spots, makes the intro videos for Sooner teams, produces highlight tapes, streams events and creates recruiting videos, among other tasks.
SoonerVision was created in 1997 when the first big screen was put in at the football stadium, but Meier says a multimedia department was established at the university before then. In 1946, an OU film professor named Ned Hockman combined with the athletic department to start filming sports. OU also had the first college football coach’s show in history, which featured coach Bud Wilkinson.
Meier, who has worked for SoonerVision for four years, began working at a television station in high school and realized he enjoyed the production process that occurred behind the camera. After graduating from the University of Nebraska, he worked there for eight years then for the Houston Rockets for four years before coming to OU. He says his favorite part of his job is the instant impact received from fans after a video plays.
“If you are a television producer and you produce a show in primetime, you may have to wait until the next week to get the Nielsen Ratings to decide if they liked it,” Meier says. “When we play a video in front of 80,000 people in the football stadium, at the end of the video they will either get up on their feet and give you a loud applause or they won’t. That instant impact is one of those things that is really fun and unique about what we do.”
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SoonerVision's control room PHOTO: Chelsey Kraft |
See the SoonerVision scoreboard and videos Saturday during OU’s last home football game against Texas Tech or read more about SoonerVision at http://www.soonersports.com/school-bio/sooner-vision.html.
Brandon Meier explains some of the history of SoonerVision and multimedia at the
University of Oklahoma.